06/04/2018 By wiredwebwriter
Social media is all about developing relationships.
Blogging and using social networking sites such as Linked-In, Facebook and Twitter allow you to reach a wide audience of potential clients. Many marketers believe it is only a matter of time for the traffic from sites such as Facebook and Twitter to surpass the traffic that their site receives from Google. Opportunities for attorneys to connect and interact with potential clients are endless.
Social Media without a plan or any goals will not yield great results for your campaign. So instead of wasting time you need to come up with a plan and then interact online. One of the best ways to promote yourself and display your expertise online is with a blog. Constructing an informative database of topics in your specific practice area will help build a following and establish your professional presence on the social web.
Remember that content is king.
Well written, informative and catchy marketing content is liked, read and shared among the web users. Not only will your customers, website visitors, friends and followers talk about your content but they will also share it with others. LinkedIn is a very important tool that every lawyer should take advantage of. All members of a firm should have online profiles there which include their backgrounds and areas of practice.
Another site that must be utilized is Facebook. It allows lawyers to expand their network and reconnect with people, to open up an entire network of potential clients and a great way to get referrals. Some lawyers might dismiss the potential of social media thinking that it is just about socializing and has nothing to do with business.
All online connections, whether they are with friends, other lawyers, or new people you’ve just met and with whom you share a similar interest have the potential to benefit your career. People want to hire a person not some kind business seeking robot. While it is important to have a professional business website for your firm, it is equally important for lawyers to develop a uniquely individual online presence as well.
Make sure to provide helpful information and remember to talk to people, not at them. Make sure to interact on a personal level and not just advertise like some kind of spamming bot. It is the overlap between the social and the professional that makes a lawyer more likable, more approachable and more human, and attracts more people to connect with you.
Large businesses hire law firms, but people hire other people. Attorneys who successfully use social media tools to communicate, collaborate and network have a distinct advantage over those who don’t. Use online resources to your advantage. Be patient, persistent and positive. Use social media wisely by setting your specific goals and achieve them.